Ashamed or Amazed?

I’ve noticed a trend on blogs and websites, such as Medium, and I can’t decide if I’m ashamed or amazed by it. ¬†Underneath the title of an article there is a little line that tells you how long it will/should take you to read it.

Made with PicMonkey
Made with PicMonkey

Part of me says, “Brilliant!” I can decide what I want to read and what isn’t worth my time. However the other part of me is wondering if this is what’s next in our lives. Will I miss a great read or some interesting information because it is a “16 min read”? Is this time reminder weeding out good reads for the sake of time. It also made me wonder who figures out the length of time to read it. ¬†Will it make struggling readers more aware of their weakness? I’m sure there is a science behind it, people are probably more likely to read an article that takes less time.